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Chinese elements filling sports player, Nike Lunar Force new sale soon
2013-08-06 11:28:04 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close
Chinese shoes Network Aug. 6 hearing, the nar outsole NIKE use absolute count is a major initiative in the recent transformation of the AIR FORCE 1, until now, is good or bad or controversial. Recently, Nike Lunar Force 1 will launch the latest city color - "Ignite Shanghai".
black and red color uppers, representing the festive and auspicious, Chinese traditional pattern on the upper is giving a deep sense of classical style. It is reported that the shoes will cheap jordans from china be August 11 officially on sale, like a friend to the time do not forget yo.
Related news for some people, when the NBA playoffs at the same time, it means that the harvest season has arrived, like curry won the regular season MVP, UA immediately for his boots launched the MVP color, Andrew & middot; Wiggins won the rookie of the year, offer the same do not note color, then overwhelmed to see when James won the rookie of the year, the launch of the Nike Air Zoom generation "rookie" version; shoes in the traditional type of shoes and assist with the classic King printed logo embellishment, followed by the 20-5-5 words, is James in his rookie season will p Cheap air jordans for sale lay the super data. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: ebay[Chinese shoes Network - Brand Dynamics] Although England lost in the early morning of June 25 the Italian team, Nike, Adidas still has sponsored the team into the European Cup semi-finals this year, but Adidas-sponsored Germany and Spain are the favorites to win the European Cup, Adidas looks more likely once again to cheap jordans for sale get more business opportunities from the European Cup.
Adidas has announced that its design for this year's European Cup, "Tango 12" soccer, now sold more than 7 million, exceeding its previous European Cup match ball sales. Adidas expected soccer sales this year will reach the product category 1.6 billion euros, more than the level of its total sales of 1.3 billion euros football category during the European Cup in 2008, even the World Cup is expected to exceed 1.5 billion euros in 2010 sales record.
The European Cup has always been one of shortcuts Adidas enhance performance. During the European Cup in 2004, Adidas has sold more than 1.3 million unifor Retro jordans for sale ms participating countries, through more than 1.2 million authorized by the 2004 European Cup-related products. In 2008, sales of adidas football products grew more than 50%.
Because invested heavily in mining European Cup, World Cup and other soccer matches inherent opportunities, Adidas benefits and increase market share in the ownership of football products on quite good terms. In the European market, the market share of Adidas soccer products 38% from 2006 to 2007 of 40%, in Germany and North America, Adidas has a market share of more than 50 percent, ahead of rivals such as Nike.
Adidas said the Adidas brand in football has been clearly confirmed in the beginning of the year, sales in the football category in the first quarter of 2012 increased 23%; and Adidas Polish companies also own the host country to achieve the European Cup opener in first-quarter sales increased by 50%. (Chinese shoes Network - the most authoritative and most professional Footwear News)[Chinese shoes Network - brand observation] saying, how many people do not know that classic Nike "check mark" logo and the classic phrase "just do it" it as a leading global sports brand, Nike has a market value? over $ 60 billion. However, to tell you the Nike trademark initially worth only $ 35, you believe it?
1971, Nike founder Phil Knigt cheap foamposites campus met Carolyn Davidson, so she designed some flags, and commitment to the $ 2 / hour price paid. Carolyn later said she spent at least 17.5 hours Nike logo design, which means that there are design costs $ 35. In 1984, Nike began to glory, a company veteran who recognized the importance of its logo, so as Carolyn organized a party and presented her a gold Nike logo and 500 parts of equity (about $ 640,000). Nike logo Nike founder and designer of fortune called a legend, Nike subsequent development has proved that this is a "happy" story. However, this beautiful story can be passed down the value of trademarks and growing Nike are inseparable. Just thin Retro jordans for sale k, if it is insignificant a small business, this story will spread to and known it?
trademark value mentioned above, refers to a trademark in the course of business as an investment or the value of assets, the amount of capital that is a trademark of assets contained in size. Not worth the value of trademarks on the honor or subjective, but the capital value. As one corporate trademark intangible assets, is an important part of enterprise asset management. The value of trademarks but also intense investor confidence, in order to increase economic negotiations chips, but also to expand their influence and enhance the corporate brand cohesion. Of course, the value of trademarks affected by many factors, the following little known just as we take a look at what factors will affect the value of trademarks.
First of all, the quality of goods and services affect the value of the trademark. Ultimately, the main commercial trademark for its goods or services above for the commodity or service area of ??their goods or services with other business subjects to provide a separate flag. Trademarks just mark, its value attached to the quality of goods and services exists. Consumers will have the impression of business simplified impression of its trademark, the market share of consumer awareness has a significant impac cheap jordan online t on the enterprise. Nike trademark from the original "$ 35" appreciation for today's tens of billions, but also its quality, market share and consumer word of mouth decision.
Secondly, the visibility of the impact of trademark trademark value. The higher visibility of the trademark, the more likely to be selected by the consumer, the more you can get a higher market share. Moreover, the higher the value of the trademark, the easier to get consumer recognition, the more widespread diffusion of its visibility. We can say that the trademark visibility complementary to its value, both were positively correlated. However, visibility is not only determined by the value of the trademark, a variety of factors in marketing, advertising, operators can affect decision-making to the visibility of the mark.
Once again, the external image of the trademark can also affect its value. Trademark elements include text, graphics, letters, numbers, three-dimensional marks, color combinations and sounds, regardless of these factors alone or in combination with registration, the image will become the first consumer awareness. Positioning a clear, vivid and can cause trademarks resonate in the minds of consumers, can contribute more smoothly commodity trading. Here, you probably understand why Nike designers veterans who want to send 500 copies of a stake in the company Nike trademark. Nike gained popularity with its logo inseparable, concise and beautiful symbol of engaging force always has touched people's hearts.
Finally, the decision of the Trademark value of the most important factors is the company's strength. Common business enterprise strength show up did not forget to put in the promotional products, which not only expand the corporate reputation of demand but also to enhance consumer confidence. Many sports company Nike heels of a unknown small factory production of sports shoes, which is more trustworthy it? Nature is big business product! Trademark value was positively correlated with the strength of enterprises, however, affect the strength of the factors, the value of trademarks only It is one of Bale.
talk about the value of trademarks on the premise that "you have to have a trademark!" Trademarks are not even more Do not say anything "trademark value" of the. If you also want to brand, it started from the registration of a trademark. Acting in valuables has 14 years of professional experience in intellectual property rights, with a first-class team and business philosophy and dedication to customer service, will be able to help your hand (Chinese shoes Network - the most authoritative and most professional Footwear News)!
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