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Material supreme sports player, Nike Sportswear launched this fall Zoom Match Classic
2011-08-18 09:49:31 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: kix-files] Print & nbsp; Close
& nbsp; & nbsp; & nbsp; Chinese shoes Network August 18 hearing, plush suede material is a hot spot in recent years, last year's hot Dunk SB Skunk on the use of such material. This fall, the well-known sports brand Nike Nike Sportswear life branch also use this material to build up a Zoom Match Classic, thin suede shoes plus plush texture, it will certainly attract many people's eyes.
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no laces all fit the shoe body and the sole comfort of a certain 7 Free needless to say, it is said that this shoe after more than a year and a half track professional test, exercise can be a good trendsetter love to run on Nike HTM2 Running Boots high and low for help running situation.
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2010-2-20 10:43 upload ZX was born in 1988 420, is a sports brand Adidas Originals's classic jogging shoes design, before the brand will be the shoes back cheap jordans from china to the public eye, creating three new color for the summer. The design of extended ZX series of iconic retro running shoes and contour, the high quality suede with mesh material composed of shoe body, with a white stripe Logo showed identity, finally equipped with the iconic EVA midsole and sole running show. The series will be officially launched in August 2nd Adidas Originals designated retailers, then there will be blue / orange, black / purple, green / yellow three color options.
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2014-7-30 08:24 upload , Adidas, 2014, running shoesEarlier Gourmet 2012 autumn and winter "OCELOT" series have early exposure over, there were Dieci 2 SN, Quattro Skate S, as well as a The 35 white shoes. It now appears that the addition of a pair of 35 The black version, which complement each other between three pairs of shoes is the golden shoes on hot leopard pattern, and did not have a conflict where the characteristic cheap jordans for sale s of each. For example Dieci 2 SN body leopard, Quattro Skate S symmetrical on both sides of the black suede, mesh leather combination The 35 is definitely different. Leopard elements like friends have blessed breath addition of three choices of shoes, but this series will be officially added to the fall and winter seasons, like it need to wait for some time.
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Source: Hypebeast& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike's phrase classic slogan "Just Do It" almost no one knows, but what about the phrase slogan come from, has recently been lifted again . cheap foamposites The internationally renowned design exhibition recently held in Cape Town, South Africa on Indaba Expo advertising company W + K-founder Dan Wieden revealed how he got the inspiration for the creation of this ad language. However, this is not a story of warmth.
1980 s, between the two sports giants Nike and Reebok (Reebok) become increasingly competitive. Initially, Nike by catering to male consumers and reputation in sales ahead of it in the athletic footwear market. At the same time, however, and women Nike sports shoe market pass.
until 1985, pay attention to the female market ushe  red in the opportunity Reebok - With the rise of American women aerobic exercise, Reebok's sports and fitness shoes is looted. Subsequently, Reebok's revenue continued to grow rapidly, and in 1987 exceeded the targets on Nike, the world's first sports brand, which is struggling to catch up with being caught.
Under helpless, Nike commissioned the advertising agency W + K (Wieden & amp; Kennedy) sentence envisaged to expand the brand influence of advertisements, was accepted this task is Dan Wieden. At that time he was asked, the key to this idea is to get women involved in those initial fit Cheap air jordans for sale ness resonate.
However, Nike boss Phil Knight met the night before, Wieden still no clue. Until midnight, and finally to his inspiration comes from a most unlikely place.
At the time about 10 years ago, a man named Gary Gilmore in Utah because Americans robbery and murder of two lives, attracted the attention of American society. Subsequently, the 35-year-old Gilmore sentenced to imprisonment, he spent a long time in prison in Indiana.
After his release, Gilmore admitted to distant relatives at home in Utah. However, he was soon making the same mistakes. In 1977, Gilmore again robbery  and murder of two ordinary people, the two victims in the robbery have taken a cooperative attitude, but still cruel Gilmore direct shot.
due from 1972 to 1976 between the United States suspended the death penalty, on a back Gilmore was able to escape. This time, Gilmore sentenced to death without a doubt, he is the first person to restore the United States to be executed since the death penalty, and therefore the case caused a sensation.
Before being executed by firing squad in Utah, asked Gilmore what testament executor, his response is very simple: Do it (Lets do it).
1976, the photo murderer Gilmore at the time of trial.
"I clearly remember that night to see when the killings I was shocked, but I liked him before his death said these words, especially the two words which do it, it is very cool, and it is in line with the spirit of sport. "Wieden's explanation. Subsequently, in order to strengthen the appeal of this ad and tone, he added in front of "just", meaning "just do it."
"The reason to express this feeling of joy, I was hoping for Women therefore be encouraged to invest nothing to worry about the health of the sport which, whether athletics or general fitness levels are not just a man thing. "Wieden complements the slogan means.
Wieden also mentioned that Nike was time to show the proposal, he prepared a five slogans, including "Just Fuck It". After the client was stunned for a while, he showed the piece says "Just Do It" of panels, apparently want to raise with the first suppression effect. In this way, the classic phrase slogan was born.
After slogan debut in 1988 Nike running commercials in that time have great repercussions in the field of sports marketing, brand and advertising, called "one of the 20th century's most outstanding advertising slogan." With the help of the phrase resounding slogan, the Nike sports shoes market share continued to rise in 1990 beyond Reebok return "America first" throne, and in the subsequent 10 years, Nike's global sales increased from $ 877 million to upgrade $ 9.2 billion.
Finally, add a 2014 fiscal year, Nike's total revenue reached $ 27.79 billion, net profit of $ 2.69 billion, an increase of 9.29%. 2014, is considered the best year ever Nike. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: morning shoes brand & nbsp; Marie children shoes.)
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