& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] in June of this year, Li Ning, Anta, and other Chinese sports apparel stock prices listed in Hong Kong fell for two consecutive weeks. The reason is only one message: Nike plans to use low-priced products into the mainland market tier. In fact, Adidas has a similar plan. So, foreign brands are Nike, led by second and third tier market expansion Why should it? Their plan will face what challenges? This is today we want to talk about the topic. & nbsp; & nbsp; & nbsp; to enter the Chinese market has become the second and third tier Nike and other foreign brands in the world the only way to achieve business growth. China's market has been the largest overseas market Nike. In 2009, Nike's revenue in the Chinese market growth of about 10 percent over the previous year. While other domestic sports brand Li Ning and Anta revenue growth and more than 25 percent. The reason for the formation of such a large contrast, is limited because of long-t buy cheap jordans online erm foreign brands North Canton and other cities, while local brands are more to focus on the second and third tier cities. Although the market is large cities, consumer purchasing power, but the growth has been relatively slow, intense competition, the cost is higher. And with the urbanization process in China, the second and third tier urban consumers faster income growth levels, a huge market space. It can be said, Nike who are also self-styled first-tier cities, it is equal to the world's fastest-growing sportswear market ceded competitors. However, Nike had to be successful in second and third tier market will face no small challenge. The first is the adjustment of product lines. Second and third tier cities in China, the market is the most acceptable footwear priced between 170 yuan to 250 yuan, while the price in China of Nike footwear products are sold in 400 yuan to 1,000 yuan range. Therefore, Nike must consider the introduction of a number of lower-priced products. It is estimated that N cheap foamposites ike footwear products need to be down 25% price range, reached the level of 300 yuan per pair. However, price is not easy to achieve. Because it means that companies have to reduce costs product value chain. To the product price down to 300 yuan, Nike and its suppliers need unit profit fell about 21%. The ultimate sales growth will be sufficient to offset the lower prices brought about by the loss of profits is still uncertain. Secondly, the lower prices are likely to damage the brand image, loss of loyal customers. For many young consumers, to have a pair of Nike shoes is a very face of things. If the product price to a level acceptable to the public, then past the pursuit of high-end, personalized customer get satisfaction will be greatly reduced from the product. In 2008, Adidas had to protect the brand image, risking falling out with the dealer, preventing them cheap empty inventory. The biggest names on the brand image of love is evident. Finally, a foothold in the second and third tier citi jordans on sale online es, increasing sales terminal cover is an unavoidable Hom. In most people's minds, selling nearly a thousand dollars every turn Nike products, dealer profits will be very impressive, Nike dealers who want to increase sales outlets will certainly rush. However, the reality is not so. Foreign brand dealers profit has actually lower than the domestic brand dealers about 5 percentage points. This is partly due to the opening of the Nike store-front investments than domestic brands, on the other hand, foreign brand product price more transparent, autonomous decision-making space for the price the dealer is also smaller. Further, since the channel system is not flat, the product layers increases, the terminal distributor of product prices more competitive. So, for the majority of small-scale dealers, the same input, they prefer domestic brands proxy higher profits. To overcome these challenges, Nike are not entirely helpless. First, in order to reduce costs, Nike needs to be transferred to China more f jordan retro 14 white/fuchsia blast/black actories inland, and in product design and procurement, and marketing chain to reduce costs. In the channels, we should strengthen the construction of flat channels, recruit more local employees to send more managers to actively communicate with the local dealer. Thus closer to the rapidly changing needs of consumers. For example, Adidas changed the only contact with the agent, the latter is responsible for managing the dealer's strategy, in September this year before the establishment of a docking and distributors team. In marketing, it should attract consumers through brand differentiation, rather than price wars to compete head-to. Soften brand in high-end, professional image among consumers, and then launch the appropriate price more popular products, consumers will be able to avoid too much attention to reduce, reduce the low-cost brand image damage. In the past, Nike, Adidas sports brands such great emphasis on professionalism, and therefore the distance to the average consumer a bit far. P jordan 3 katrina 2018 rofessional sports products have a "one-man multi-product" of consumption patterns, refers to a professional consumers will buy for different functional needs of sports apparel. For example, wear running shoes jogging, playing basketball shoes, tennis shoes, soccer shoes. However, the majority of second and third tier cities for consumers, but often still "single single-product" of consumption patterns, sports apparel often need to fit a variety of sports, even for everyday wear life. In view of this situation, foreign brands to enter these markets may attempt to shape a more life-oriented, fashion-oriented brand image. For example, Adidas ad, please do Joke brand ambassador, exercise is more to life yoga. In order to lower prices without compromising the brand image may also be considered by a special sub-brands to launch low-end products, to avoid the use of the company's main brand. Such as Nike can its two brands as Converse and Umbro Low pioneer, and let the Nike brand continue to adhere to the Cheap jordans online air jordan 11 blackout for sale high end. Adidas's Reebok may also be the first price adjustment downward.Deliver the goods, LeBron James finally fulfilled to the promise of Cleveland, won the first championship trophy for the cavaliers. It is difficult to describe the thousands and thousands of words can not afford to kneel at the moment LeBron James is recorded in the annals of history is not only a hard-earned trophies, nor the MVP casts a thousand beams. but a king unremittingly. In order to pay tribute to the great player, NIKEiD will be officially opened in June 21st this pair of black color LeBron Soldier 10 custom options, let us remember this moment with this pair of boots!
2016-06-20_104925.jpg (398.66 KB, download number: 1)
download
NIKEiD LeBron Soldier 10 Always Believe
2016-6-20 11:53 upload
nike-lebron-soldier-10-black-gold-finals-1.jpg (345.21 KB, download number: 3)
download
NIKEiD LeBron Soldier 10 Always Believe
2016-6-20 11:53 upload
nike-lebron-soldier-10-black-gold-finals-2.jpg (288.01 KB, download n jordans on sale mens umber: 5)
download
NIKEiD LeBron Soldier 10 Always Believe
2016-6-20 11:53 upload Always 10adidas-originals-nmdr1primeknit-vapour-grey-1.jpg (31.95 KB, download number: 1)
download
adidas Originals NMD_R1 Primeknit PK Vapour Grey
2016-2-2 19:56 uploadDate: 2016-5-13 fan commissioning editor: Nike2016 HD: Rio Olympic Games in July will launch package
Olympic Games is a platform for the big brands to display new technology and new products, and the products re engraved also have a place. With Rio Olympic Games approaching, Nike will introduce Rio Olympic suite, including Air More Uptempo, Air Presto, Air Max BW, Air Pegasus' 92, and BW and H. The first four are recarved for the old products, and the latter two are the new products inspired by the Olympic color matching. This suit will be put on sale in July 4th.this year engraved two color is black and blue color can be said to be one of the hot shoes, as classical engraved shoes, next year NIKE's new PENNY II Miami heat color models for us, expe cheap air jordans cted release date of spring quarter next year. Please pay attention to the relevant information update. The
as Nike, LeBron, and X are on the market, customized new products are on the top of the trend. This time, this is the custom brand Mache designer Kicks Nike LeBron X " The Evolution of NERF", first of all greet our eyes. This shoe color, we are quite familiar with, is derived from the classic KD4 HASBRO color, dazzling colors once let everyone linger. The side of the shoe is dazzled by a dazzling and purple color, while the other side presents a low-key, deep grey, low profile, but if it is under the glare, the gray part immediately reflects the glare of the glare. Red to yellow gradient in the bottom and bottom ink crystal between the interlayer of the dazzling red bottom in zoom technology. Unfortunately, this section will not be sold, and if you like such a design, you may wish to go to ID own exclusive shoes.
2012-11-4 08:39 upload and download attachments (622.13 KB)
2012-11-4 08:39 Retro jordans for sale upload download attachment (510.43, KB)
2012-11-4 08:39 upload download attachment (576.14, KB) adidas xeno ZX flux during the all star weekend release, although for the basketball event launched a running shoe, feel a bit weird, but a special color uppers let it become one of the most popular all star shoes. The new XENO multi color reflective technology to completely subvert the traditional monotonous 3M reflective, almost at the time of sale was spike. This time brings a new ZX Flux XENO color, no longer pursuing the full reflective effect of the body, only in the three bar to add reflective effects. It is reported that the color will be officially on sale in June. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! Source: AfewIn addition air jordan 11 space jam for sale to the Loafer shoes yesterday to introduce, Ronnie Fieg in his column today also announced dr.martens other shoes this spring and summer.
The British footwear brand Dr.Martens in the spring and summer of 2012 introduced a variety of new shoes British wind strong, this has more than 50 years of history of the brand emphasizes modern design and classic style fusion, launched in the season including the classic brogue Alfred, tasseled Barrett slip-on loafers, Beckett 8-eye spring boots and other shoes, starting today, will be on sale on the Kith NYC shop and website. Source: Ronnie FiegNike LeBron 10+ & quot; Pressure & quot; movement suite comes with a special edition shoe 2013-12-08 22:41:07 Since LeBron James in the championship last season, and led the Dream Team won the Olympic Games in London gold medal, she also won the regular season and Finals MVP award FMVP can say LeBron James last grand slam of the year, therefore, its commercial value has reached its peak. Nike also realized this after Lebron 10 shoes in big hit limit concept, introduced a number of special shoebox packaging after Lebron 10, Nike also announced today a product called "Pressure" (pressure) suit, This shoe color and a commercial version of the black and red color Lebron 10 is not much difference, bright spot is that domineering big red shoebox. It is reported that this luxury suite will be for sale on November 2 in North America's four stores, four stores were Miami Dadeland's HOH, Chicago North Rivesied of HOH, Beverly Center in Los Angeles and Miami UNKNWN HOH shop, Send priced at $ 270.Adidas Originals is definitely not miss the new season of Fashion Week event, in time before the opening of the brand is very occasional released a new Fashion Week series. This series contains its Stan Smith, Tubular Doom and Tubular Nova three dual popular shoes, shoes are gray, through the classic, and supplemented with 3M reflective effect snakeskin texture as decoration.
closer-look-adidas-originals-fashion-week-pack-3.jpg (243.28 KB, download times: 16)
download attachment
adidas Originals Fashion Week series
2016-5-12 upload at 11:55
closer-look-adidas-originals-fashion-week-pack-5.jpg (334.22 KB, download times: 16)
download attachment
adidas Originals Fashion Week series
2016-5-12 upload at 11:55
closer-look-adidas-originals-fashion-week-pack-4.jpg (356.32 KB, download times: 15)
download attachment
adidas Originals Fashion Week series
2016-5-12 upload at 11:55
closer-look-adidas-originals-fashion-week-pack-6.jpg (272.73 KB, download times: 21)
download attachment
adidas Originals Fashion Week series
2016-5-12 11:55 upload Adidas, classic pictures, elements 00
In 1999 Jordan Brand design inspirations from the supersonic fighter X-15, launched the fifteenth generation Air Stealth Michael boots Jordan 15 Jordan, and it is reported that Jordan Brand would be next to us once again bring the engraved version. Tinker Hatfield uses extremely bold design for shoe body with Woven material, plus Zoom Air before and after air cushion and lightweight Phylon midsole, it can be said that the Air Jordan 15 in the book of the performance of unprecedented power, so although it is controversial but also with Beebe, Finlay, Miller and other superstars love.
air-jordan-15-stealth-black-varsity-red-2017.jpg (271.54 KB, download times: 0)
download attachment
Air Jordan 15 Stealth repeat program exposure
2016-1-19 upload at 21:13
air-jordan-15-stealth-black-varsity-red-2017-1.jpg (223.86 KB, download times: 0)
download attachment
Air Jordan 15 Stealth repeat program exposure
2016-1-19 upload at 21:12
air-jordan-15-stealth-black-varsity-red-2017-2.jpg (214.42 KB, download times: 0)
download attachment
Air Jordan 15 Stealth repeat program exposure
2016-1-19 upload at 21:12
air-jordan-15-stealth-black-varsity-red-2017-3.jpg (222.43 KB, download times: 0)
download attachment
Air Jordan 15 Stealth repeat program exposure
2016-1-19 upload at 21:13
air-jordan-15-stealth-black-varsity-red-2017-4.jpg (20〉
Links
Previous Posts
-
zxp3wqz6vu350 , sphvpjsznn2439 , db2ha3dk873123 , tqjwqkt0oo5832 , cheap-retro-jordans-online-sale-p87 , wtmztnw3rr2922 , d91g82cj77365 , sphvoirynn024 , 85yc5z8g33055 , 31t70u3bzy429
Archives
-
jordan retro 6 size 9
