Adidas in action, although this action fast enough. According to CCTV related personnel revealed in mid-June, as long squirrel tail General Li Ning company logo, have disappeared from the CCTV Olympic Channel host clothing, a period of approximately three months. these three months, happens to be the Beijing Olympic Games sprint July, August and the Paralympics held in September held time, a "Li Ning labeled" the greatest marketing value of three months. On the other hand, it has more than 20 branch Chinese national team apparel sponsor Nike right suddenly found a state system called Beijing Century Sporting Goods Quality Certification Center (abbreviation of NSCC) certification of Mork Aires sword, hanging from under his head. After this only through the relevant certification by the relevant departments of the State Sports General Administration jointly funded the establishment of the company, to be eligible to become China's national sports teams of each sponsor. Adidas, Nike, Li Ning ???????? (Olympic resources), or two birds with one stone, Adidas, Li Ning, while playing, while hit Nike? We do not know the story behind. But what is certain is that: With the approach of August 8 Beijing Olympics dates, sponsor equity Adidas is constantly releasing an unprecedented power.
Anti hidden marketing: Adidas undervalued "ambition" Li Ning mark hanging CCTV Olympic Channel, the industry has been seen as this Chinese mainland's largest sporting goods company's Olympic marketing wonderful forward. the jordan 3 katrina 2018 end of 2006, determined to win because bids unbeatable Adidas, Li Ning, missed the final Beijing 2008 Partners. As Adidas said "double giant" Nike does not seem keen on the official Olympic sponsors identity, they even chose to withdraw sponsorship rights to compete in the Li Ning Company. However, it retains 14 world champion Chinese gymnast Li Ning record, the founder of Li Ning company also has a strong network of resources in the domestic sports circles. Soon, Li Ning, the company held a press conference to announce that beginning in 2007, until 2008, Li Ning, the company will sponsor the CCTV Sports Channel (New Year's Day in 2008 to the Olympic Channel) moderator and photographed reporters clothing. Li Ning's "non-sponsor" Raiders thus opened the curtain. Since then, a number of investigation reports show that since 2007, Li Ning brand by consumers as the official sponsor of the Olympic rankings, often ranking survey forefront. In sharp contrast, even though Adidas is the official sponsor, but its marketing has always been considered a lack of intensity: the sponsorship resources, although there are Chinese women's volleyball team and the Chinese football team, may Nike has more than 20 branch Chinese the national team clothing sponsorship, Li Ning gymnastics, table tennis team, shooting team and the Chinese diving team gold medal four large; the spokesperson, Adidas pushing Hu Jia, could not even win an Olympic candidature national diving team; As for communication with the media, think German cheap foamposites consistent way of thinking and style of doing things, is enough to understand the media for interviews for this Beijing 2008 partners how headache. However, Adidas has never made secret of his ambitions. The Group Chairman Herbert? Heiner in March 2007 to accept an interview with Deutsche Presse-Agentur said that the company regarded the Asia's largest growth market in the coming years, to 2010, the group's turnover in Asia from the current increase of 2 billion euros to 3.5 billion euros. And China as the most important of Adidas in the Asian market, by 2010, Adidas will achieve a turnover of one billion euros in China. To this end, Adidas will in the next three years, the China of Adidas and Reebok store stores increased to 5000 and 2000. "By the end of 2007, several major sporting goods companies, Li Ning store in the country has more than 5000, but its sales of only 40 million; in the same order Adidas the number of stores, reaching 2 to 2.5 times the Li Ning Company's operating results, the difficulty is not small. "An industry veteran told reporters, Adidas store currently in the country to about 3,000. But taking into account the recent Nike and Adidas products are price trends, the store has basically covered the major cities, in order to achieve 2010 sales of 1 billion euros by increasing the number of second and third tier stores, the situation is not Herbert? Heiner think of as optimistic. But Adidas really in action, and the identity of both worlds revolve around its official Olympic partne cheap air jordans rs. Li female senior manager of Adidas 2008 Olympic project has revealed that Adidas has a brand protection team, mainly with some law enforcement agencies continue to communicate, to protect the interests of the company. For 2008, during the Olympic Games, adidas think there will be a lot of unexpected incidents may occur, so the entire anti-ambush marketing activities, Adidas will be of great intensity. In addition to the daily brand protection team, Adidas will also set up a separate team, in collaboration with the Beijing Organizing Committee of the anti-ambush marketing department, to protect the interests of their own brands. "Before sponsor Olympic Channel, we consulted various parties, including some legal research institutions, including the Olympic Games, our partnership with CCTV contract is guaranteed, but considering the Olympic Channel is the official Olympic Games channel, and CCTV Li Ning company also has long-standing good relations of cooperation, we are also internal communication, sponsorship of the Olympic Channel and may be suspended for three months. "Li Ning Company official said that Li Ning specific consultations are being explored with CCTV , but you can guarantee it is that competitor's trademark, including Adidas, Li Ning will not appear in the standard disappeared during this time, it will not appear in the Olympic host and photographed reporter channel relevant body.
The new enclosure movement: Nike existing resources siege cake Li Ning, Nike and Adidas, are aimed at th jordans on sale mens e professional performance of brand objectives. And best embodies the brand sports professional, obviously not obtained Adidas clothing and fourth official Olympic awards, volunteer clothing sponsorship, but the Chinese Olympic delegation 28 national team clothing sponsorship. And now, a NSCC certification, will likely become a new opportunity for each branch of the national team apparel sponsor of the existing pattern of China to re-shuffle. "This is two different things." Director of the State Sports General Administration of Sports Equipment Center Maji Long said. The same time as the Chinese Olympic Committee Marketing Commission director Maji Long, did not answer NSCC certification could lead to change in the situation: after 2009, if the 28 national team apparel sponsor have to re-bid, the existing more than 20 national teams Nike sponsorship rights The reduction, perhaps inevitable. "in the past often have sports teams sponsored in part reflect the product can not meet demand for the use of athletes, can not guarantee their rights and interests." State Sports General Administration related to sports management center, he said, "It is in order to ensure the introduction of NSCC certification sponsor quality products, to fill sponsor supplies no quality control blank future, get NSCC certified companies and organizations are eligible to sponsor Chinese national team at all levels is a general trend. " For the reporter's interview, (China) Co., Ltd. Communications Director China at all levels of the Cheap jordans online air jordan 11 blackout for sale existing resources of the Nike team up to sponsor sports Zhu nearly Qian chose silence. Li Ning Company is also the winner of vested interests. Li Ning sponsored by the Chinese table tennis, gymnastics, diving and shooting four national team, called the Chinese Olympic team's gold medal "Dream Team." This four gold medals "dream team" to win, and more than half the total number of Olympic gold medals the Chinese delegation. Li Ning, a more positive attitude: May 29, the 22nd China International Sporting Goods Show (the "Sporting Goods") is on, Li Ning became the first high-profile announcement of the NSCC certification The sportswear business. As the rapid rise of the domestic sports goods new army, ANTA also eyeing. Anta Brand Management Center Director Xu Yang admits, for Anta, it is not the pick, but to compete rob; now the main sponsor of the domestic CBA, Volleyball and Table Tennis Super League Anta, will not give up any chance of a good sponsor. In comparison, more concerned ANTA basketball, athletics, badminton and tennis fields. According to the aforementioned senior analysts, Nike's sales in the country now should be $ 1 billion to succeed, 7 billion yuan slightly; Adidas has more than 50 billion yuan, about 4.35 billion yuan, Li Ning, Anta 3.18 billion Yuan. The four companies belonging to the first army domestic sporting goods, sports redistribution of resources around the 2008 Olympic Games after expiring, the four fight is the main attraction. In fact, the Chinese Olympic Committee, air jordan 11 space jam for sale and indeed have to re-adjust each branch in the national team apparel sponsor pattern to maximize the interests and needs. Fair precursors, new commercial emblem of the Chinese Olympic Committee and from 2009 to 2012 the market development plan have been released; and after the Beijing Olympic Games in the great success of market development ripening, the domestic sporting goods consumer market with promotion of national spending power and favored, and grow and rise of Li Ning, Anta and other domestic sporting goods company strength, resource reallocation new "Warring States" era inevitable.Nike SB this disclosure of a Dunk Low Pro popular new news. This double Dunk Low Pro with superior sense of chic green for the overall tone, with rich texture of the suede uppers collocation on full grain leather, while the Nike logo in silver as the details of the design, the outsole of raw rubber soled which is definitely worth double SB fans left the focus of new. This pair of Dunk Low Pro will continue to debut in each Nike SB shop, shoes fans, please note.
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Although
Nike Training has just stepped into the training line, it has made great progress with the support of its brand effect. This time, this Nike Air Max Compete TR new product is a good quality of jordan retro 14 white/fuchsia blast/black its banner. The body of the shoe to mesh material collocation with the color of black leather wrapped, red lining, AIR MAX air cushion and the bottom window reproduces the red color of the classic, of course, this is also the most dazzling green water followed by Swoosh and the body of the shoe that wipes from red to green water gradually becomes Swoosh. New products are now available in Kicks-crew, and friends who like you can pay attention to it.Jordan Brand recently released a Air Jordan 3, unlike ordinary AJ3, appeared originally in the toe and heel crack design now and the upper part of the swap position is no longer smooth leather uppers, but large burst crack. The whole pair of shoes is all black, only the sole and the Jumpman logo are white. Before AJ3, all white full explosive cracks were introduced. The date of this shoe's specific listing has not yet been announced. Nike Air More Uptempo introduced new girls exclusive "Island Green" color matching. The shoes were highly priced for the Bulls' Scottie Pippen in the 1995-1996 quarter, with a full air bag midsole with a large "AIR" on their shoes, even at the time. Earlier, he changed the word "AIR" to "SUPREME" on his shoes and launched a joint edition with the trend brand Supreme. The shoes are made of mint green leather with white leather "AIR", and the upper Swoosh logo is made of white embroidery. Shoes are expected to be on in Japan in July 22nd. They are priced at 14000 yen.
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every Retro jordans for sale day at six, on the way home from school, the 1626 WeChat public number makes you home!
it's one of the most attractive Hairstyles for girls!
can do so much for the team to take part in the marathon? Zhou Bichang?
jerseys collocation! Sexy and unassuming you may have overlooked
why do the boys have no resistance to girls wearing AJ?
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Nike Benassi Print Slide black and red flowers
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Revenge x Storm this is the product of Ian Connor, the inspiration is from Vans's Old Skool shoes Adidas UltraBOOST 4 Model, may be unveiled in December this year
comments on last article: this pair of Revenge x Storm is the product of Ian Connor, the inspiration is from Vans's Old Skool shoes next article: adidas UltraBOOST 4 Model may be this year's yarn
After the
exposure at the end of last year, the brown version of Yeezy Boost 750 recently released new messages. It is reported that this pair of new high drum shoes will be officially released on March 18th. On the design, the avant-garde high cylinder shoes are made of brown suede, and are equipped with Boost midsole and translucent outsole. Adidas Originals is expected to officially announce the release of the dual Yeezy Boost 750.
-- -- -- -- -- -- -- extended reading -- -- -- -- -- --
every day at six, on the way home from school, the 1626 WeChat public number makes you home!
it's one of the most attractive Hairstyles for girls!
can do jordans on sale online so much for the team to take part in the marathon? Zhou Bichang?
jerseys collocation! Sexy and unassuming you may have overlooked
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Reebok LX8500 retro running shoes
American Portland tops Sneaker CapitalSupreme x Vans Era "Motion Logo" series with shoe money found damaged! Supreme began to cancel part of the order
comments on last article: "Portland Logo Sneaker Capital next: Supreme, x, Vans, Era," Motion, "series of shoes, found damaged! Supreme began to cancel part of the orderwe have previously reported for you two Kobe 9 Elite Low city sales, the "Moonwalker" has been the first sale, and another "Beethoven" will be listed on August 16th. This is to commemorate the outstanding music prodigy Beethoven and create shoes, the whole body is used to symbolize the piano keys black and white, very solemn and elegant.
NIKE recently released a series of shoes called Plummage, supposedly inspired by the observation of the sky and the flying birds flying in the sky. In the series of shoes, you can see feather spots, and in the use of materials used in a good sense of imitation fur, which may be in response to the animal protection association's call it. download (43.69 KB) as Kevin & middot; Durant's alma mater, University of Texas in the hearts of the KD natural pivotal position, and KD series is also promising to University of Texas has an exclusive color of traditional, overwhelmed, buy cheap jordans online KD 8 of the University of Texas color real already released, quintana second primary layout, to show its unique to the University color rendering and highlights the theme; there is not shoes whether commercially available, detailed information please attention when customer follow-up report. source: Equipment UTAdidas Futurecraft planning since last autumn start, has launched several design have attracted much attention from the Futurecraft, Leather, for the Olympic athletes to create "Triple Black", UltraBOOST type rice white color shortly before the Futurecraft M.F.G., and the latest release of the Futurecraft Biofabric.
and AMSilk cooperative research and development, and officially unveiled at the New York BiofabriCATe Conference, Adidas Futurecraft Biofabric is the first use of Biosteel double imitation silk; polymer crafted shoes. The use of this new material makes it nearly 15% lighter than the traditional synthetic fiber, and 100% of the natural degradation of the property is also a pair of environmental protection. Adidas was launched earlier and Parley for the Oceans marine charity joint UltraBOOST Uncaged and Futurecraft Biofabric, the two will undoubtedly promote Three further development of Stripes brand in the field of sustainable innovation.
Futurecraft Biofabric is still in the stage of conceptual development, but it also contains the great possibility that Adidas will apply this technology to sports and footwear fields in the future. The
2016-2017 season finally came to an end, this is a season full of legendary miracle, 20 years ago, Jordan also brought us many such exciting season today, as we know now on the market to promote the strongest Air Jordan series lineup!
Air Jordan Retro High the 1 OG using AJ1 as the blueprint in the first year of design, color design with high contrast black and white two colors, black and white swoosh+ vamp combination black swoosh+ white shoe combination to form Chinese traditional "Yin and Yang" concept of color.
again after a lapse of 6 years engraved Air Jordan 3 True Blue Classic needless to say, MJ I and Kobe have in the game wearing off, followed by the Nike Swoosh fully with the first design, the classic Air burst pattern design Jordan 3 true blue into the trend and vitality more feeling.
Air Jordan4 Motosport was inspired by the Jordan motorcycle team, the Motosport and the first year of the same color using the color design, color and rich sense of movement. Do not feel the loss trend of the blue and white color of the AJ4 movement, is definitely a good choice in summer to go out.
Air Jordan 5 Retro OG black silver color using the full texture of the black nubuck leather with silver decorative details, collocation on the crystal blue outsole gives people deep feeling, classical flavor, red Jumpman LOGO formed a high contrast, very eye-catching.
Air Jordan 6 All Star using the conceptual design of the chameleon, vamp use deep, with a unique color effect of the material to build, collocation of crystal outsole, classic AJ6 shape and color design show ingenuity is worthy of its name, All Star, a high rate of back - eye-catching.
AJ 11 Space Jam absolute annual drama is now the hottest street a series of AJ shoes, black shoes and white collocation in the bottom, upper with blue Logo Space Jam Michael embellishment, color is the number of AJ11 in the most classic and representative color. The girl on the foot GS version also has a unique lingering charm.
is designed for Chinese new year to build the Air Jordan 12 CNY color to the classic black and white as the main tone, the tongue with English words "two hundred", full of strong China elements, shoe buckle with wood texture design show ingenuity, cortex and partly into the weaving lines, meaningful.
Air Jordan 13 Black Cat overall appearance with black as the keynote, and from the deep black and Black Cat revealed the unique wild nature, green cat like staring into the distance like the Panther, suede material and.NBA players wearing special shoes sustenance of the shooting victims of grief in the western US state of Connecticut Newtown (Newtown) Sandy & middot 2013-12-08 22:49:11 December 14; Hook (Sandy Hook) primary school the worst in US history, school shootings, 27 people were killed in the shootings, including 18 children.
In the second day of the NBA game, LeBron James, Devon Wade, Kevin Durant is also written on their shoes with the words "Newtown CT", in order to mourn the shooting innocent victims compatriots.
Reebok Answer 1 now available 2013-12-08 23:55:21
Time fell back in 1997, Reebok was a brave attempt, enthusiastic and innovative sports brand, Reebok Answer 1 seminal flow DMX 10 year balloon like Iverson, rebellious, self, never agree. Iverson sadly retired this year, Reebok increasingly flow to the secular, we can only recall a little past glory from shoes in the year. The Reebok Answer 1 & nbsp; is now on sale, priced at 980 yuan, the memories do you want to buy?
Nike Air Max2 CB '94 OG & quot; Pure Purple & quot; will be on sale 2015-08-02 15:16:39 Full Size
Nike recently brought us Buckley's classic shoes Air Max 2 CB'94 OG color engraved selling message, and this is the most exciting everyone Nike will launch a full size, in order to meet more many friends of demand, the extent of about classic shoes has been Needless to say, the classic black and purple shoes, with white lines, elegant and full of aggressiveness. It is reported that the shoes will be fully available for sale recently, and interested friends may wish to continue to look at it.
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Vans x Diemme joint series of shoes official debut 2013-12-08 23:06:12
Vans skateboard brand snow boots brand Diemme Italian cooperation and is not the first time, overwhelmed by its another joint Diemme, officially launched this new joint series. The series includes two different shoes to help low, are used to build the finest leather material, Diemme offers excellent Italian craftsmanship, making the entire range of products build on texture. On the tongue, you can find two brand logo.
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