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& Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] Yesterday, the Chinese Basketball Association out again ticket, Beijing Jinyu men's basketball player Li Xuelin because second consecutive failure to require the wearing of league sponsor Li Ning brand shoes, subtract the Beijing Shougang league club is funding 100,000 yuan. He had just fined two million. Compared to last year, this season, the players did not seek to wear sneakers fined circumstances reduced a lot, but Li Xuelin is rather special, because the situation is more complex personal sponsor's sake, consecutive rounds fined him misfortune became "only child."
Nike miscommunication on both sides
In fact, this is not the first year, Li Xuelin similar problems last year, but also because he did not wear the designated sponsor of the league fined two brands, largely because of poor personal sponsorship Li Xuelin brand communication due.
Nike every year there are 13 players places, it can pay to buy them wearing Nike sneakers in the league qualify for these 13 players. This year is no exception, Nike is also purchased 13 places, but which does not have the name of Li Xuelin. "Li Xuelin signed Nike Taiwanese companies, and the annual pay for the designated player in the league before, let them race wearing Nike shoes is Nike's Greater China companies. Greater company paid the mon cheap jordans for sale ey for the players, naturally want to be able to let his signing players to play wearing sneakers instead of Nike Taiwan's signing players, it will happen. "an insider said.
Li Xuelin third still changing his shoes
Last night, the third round of the second quarter, Li Xuelin off the bench, but he was still wearing Nike shoes. This also means that he faces a third was fined. Li Xuelin do not want on their own are not required to wear specific brands of shoes to explain the reasons, until the problem is not completely resolved, he can also wear their sponsors brand shoes play.
In fact, Li Xuelin themselves relatively difficult, first signed his personal brand is Nike, he was naturally in the race to wear the brand's equipment for its endorsement. But since he came to the CBA to play, in accordance with the provisions of, CBA players must wear shoes match official sponsor of the product, so the problem is stiff in here. If you wear Li Ning shoes, and their sponsors can not explain, if wearing Nike, the CBA will have been punished. Li Xuelin before Li Ning Company to allot several players evaluated relatively good shoes, but because the agency brand's sake, Li Xuelin did not try, and now he can only wait for both sides of the Nike company to solve the problem through negotiations.
Solution only two
in accordance with the provisions of the CBA, the players are n Retro jordans for sale ot required to wear Li Ning shoes penalty amount will be 20,000, 100,000, 200,000 increments until the full penalty of 1.5 million yuan cap. So this has been fined Li Xuelin not the way to go, but now there are only two solutions: First, the original Nike Greater China company pulled a designated player, the places for Li Xuelin. Second, determine if Nike Li Xuelin not pay, then let Li Xuelin wear Li Ning shoes tournament.
Nike's designated players, usually to be determined according to the player's level of performance and exposure and other factors. Zhejiang Guangsha played in Lawrence Lam and Li Xuelin similar situation, but because Lin Zhijie performance in the game more prominent, he has occupied the 13 players in one of those places. Nike currently require both sides to communicate, because they buy the 13 seats available, so if they want to wear their own brand of sneakers Li Xuelin play, other teams can only take down one player, even to the places Li Xuelin. If you follow the current exposure of the Beijing team, the Li Xuelin definitely worthy of a quota, but if Nike reluctant to do so, then the only clear notification Li Xuelin, allowing him to play in the match wearing Li Ning sneakers.
response
Beijing team punished Mozhe
According to the league's manual, Li Xuelin not seek sponsors wearing sneakers, fined the club but it is Beijing Shougang, CBA Cheap air jordans for sale league will subtract funds Beijing club, but this club does not do much, can only try and Players communicate, promote problem solving as soon as possible.
"because Nike is Li Xuelin own sponsors, we can not interfere with the players as the club's commercial contracts, can not ask him to wear that brand of shoes." Yuan Chao, deputy general manager of the club said that the problem actually make the Beijing team also very hard to deal with, "In fact, the last few seasons, I'm learning all similar problems last season, Nike is making the three after four rounds, and only then put the name of Li Xuelin in the 13-man squad. This year's situation is similar with the previous . "
Now Li Xuelin consecutive because there is no designated in accordance with the requirements of wearing sneakers and fined, in fact, disguised to pressure Nike, prompting them to solve the problem as soon as possible. Yuan Chao said: "I can only say that all aspects of the active efforts to solve this problem, there is a recent result."
BACKGROUND
"Li Ning," Li Xuelin who provide 3 shoes
In fact when the start of the league this year, conflict is far from fierce on shoes last year, according to Beijing Youth Daily reporter, this year, the vast majority of league players have received their allotment of Li Ning shoes, and Li Ning also improves service, to meet the needs of the individual cheap foamposites player a lot.
Last year, the reason why a lot of players and clubs contradict Li Ning, and the league because they signed late, did not have time before the start of the season earlier time the product sent to all clubs. But this year is different, even after the end of last season, has a lot of shoes have been sent to all clubs, and players after a long period after the try, were more accepting of the product. Relevant person in charge of a Li Ning said: "We give the players, whether shoes insoles, or in the end many of them are special, are commercially available versions of a lot of players have their own special needs, such as our Gong Songlin. offers five models of shoes, to see what he thought the best style and softness, including many special foot, we have for them special shoes. Our services essential to meet all the players. "
So before the start of the league this year, there are more than 160 players CBA Li Ning sneakers expressed satisfaction, satisfaction is relatively high, and many foreign aid also spontaneously wear Li Ning shoes, including Tianjin, Telfair, Lamy Sichuan Zana, they were wearing Li Ning shoes tournament. A southern club's manager, said: "This year the players Li Ning is certainly more accepted, they put the product distributed from early club, the players have more time to adapt, it is certainly better than last year."
Before se cheap jordan online ason, Li Ning Li Xuelin also to provide more than three shoes to try, but Li Xuelin and do not accept. "Maybe because of personal preference Li Xuelin still can not accept the brand, but we still got a lot of shoes players recognized." Li Ning responsible person to accept the Beijing Youth Daily reporter, he said, "including Sun Yue included, are in the league by provision wearing our shoes, and Sun Yue also specifically requested as soon as we make the Beijing team color of the shoes for him, the best shoes embroidered on the back of his number '9', which we will meet soon. "
Link
Basketball Association franchise list of only 16 people
In fact compared to last season, this season, more attention to the rights protection CBA main sponsor of this year before the start of the season, the CBA says that is necessary to safeguard the interests of sponsors, in addition to the list of franchise players, other Players must wear Li Ning shoes.
"Last year, the beginning of the league, the CBA may take into account a lot of players new to Li Ning sneakers, but also want to give them a grace period, to let them adapt to the new shoes, but this year with a lot of players have adapted, so if this year irregularities, penalties will be relatively strong. "A Basketball Association official says.
In the previous CBA franchise list, a total of only 16 players, 13 of whom are cheap jordans from china Nike signed players, including: Yi, Chen, Zhu Fangyu, Wang Shipeng, noble, Limu Hao, Wang Zhelin, Liu Wei, Zhang Bo, Sui Ran Ding Yan Yu-hang, Duan Jiang Peng, Lawrence Lam, addition, Wang, Han Dejun and Ding Jinhui and other three players, you can wear other brands of shoes, but must cover standard, which is mainly taking into account the three of them do have injuries in the body, so you can wear the original brand shoes. Besides, is not required to wear any shoes behavior will be punished. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.)& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] Brazil World Cup has come to an end, but the two sports, Nike and Adidas brand was going to catch on the athletic field.
yesterday (July 9), Nike China regard to the "Daily Economic News" reporter confirmed that in cooperation for 13 years, Nike will terminate with the Premier League, "Red Devils" Manchester United sponsorship deal. According to media reports, Adidas has a paper close to reaching a 10-year contract with Manchester United, if the two sides work together, Adidas will start next season under the "Red Devils" provides shirts and sneakers and other football equipment to the total amount of 750 million pounds for. However, the current Adidas had not yet m Retro jordans for sale ade an official statement on this.
In the industry view, once the hand Adidas Manchester United, which means Adidas "proactive" to defend its market position football.
Adidas has not recognized sponsor of Manchester United
July 8, Nike said in a statement, after next season, no longer to the Premier League, "Red Devils" Manchester United shirt and so on sneakers provide equipment.
In this regard, in terms of Nike yesterday to the "Daily Economic News" reporter sent an official statement that "any Nike and a club, a cooperative national associations are established on the basis of mutual benefit, with Manchester United The new offer to renew the contract and not well reflect the interests of the shareholders of Nike. "
In the last fiscal year ending May 31 report, the Nike wholesale revenue from football operations was $ 2.3 billion, compared with the previous fiscal year, a substantial increase of 18%; while at the same time, Manchester United season record of academic performance is the worst record in 20 years.
For Manchester United sponsorship issue, yesterday, the "Daily Economic News" reporters want to interview with Adidas, but as of press before the other party has not received a reply.
key road sports consulting management company's CEO Zhang told the "Daily Economic News" reporter, Manchester United want to restore the original dynasty still tak  e some time, so for Nike, the end of the collaboration is a tactical choice. However, as Europe's "old giants" Manchester United have their own commercial value.
"If Adidas football position is constantly seize Nike, Adidas, Nike do not expect the challenges in the overall business, keep their main positions - football will be at risk," Zhang said that based on such circumstances, the football field, Adidas also take proactive manner.
Nike and Adidas Market Game
As we all know, in football, Adidas has with considerable strength. But in recent years, Nike soccer field in progress extraordinarily strong.
Just recently, Nike CEO MarkParker said it expects sales of football-related products will maintain a rapid growth momentum after the World Cup. Nike sales data released last month showed that as of May 31 last fiscal year, are not included in the case of exchange rate fluctuations, the football-related revenue increase 21 percent to $ 2.3 billion.
In the last month, Adidas Group CEO Herbert? Heiner (HerbertHainer), said Adidas football category will achieve sales target of 2 billion euros in 2014.
In the industry view, Nike and Adidas are contested soccer merchandise overlord. While Adidas has been the sponsors of the World Cup since 1970, long dominated by football, but Nike has also been great gains in this area.
the World Cup, even though Adidas is th  e official sponsor, but it does not have too many advantages than Nike, Nike actually good at walking a fine line so many viewers mistakenly think that Nike is the official sponsor of the World Cup.
Zhang to the "Daily Economic News" reporter pointed out that the World Cup, Nike and Adidas have played to their strengths. "Adidas is an official sponsor, the use of space advertising, publishing and other game ball, put his official capacity use was in place. And as a non-sponsor Nike, with interactive activities and teenagers under the stars, social media and other lines, more active . "
Some analysts have pointed out that the standard evaluation of many, so simple review which brand stronger performance in the World Cup and unreasonable.
It is worth noting that, in as Adidas "home" of the Western European market in the last quarter ended May 31, the Adidas net sales of 1.1 billion euros (about 1.5 billion US dollars), and flat compared to last year; while compared with the same quarter in Nike's sales in this market reached $ 1.3 billion, compared with last year grew by 18%. Currently, Western Europe has become the fourth largest market Nike. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.) & Nbsp;today brings a Originals ZX Decon FLux Leopard Adidas, which is about to be released in 2015 ". Golden Shoe with Brown Leopard adornment, tie-in black inside and laces, finally equipped with white torsion in the bottom, wild appearance, comfortable to wear. Like friends can be in January next year to pay attention to foreign shoes shop Afew, priced at $120. Originals ZX Flux Decon "Leopard" adidasnumber: B23725price: 100 euros sale channels: Afew more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: AfewAfter Distinct and Life of the joint planning and design for Reebok GL 6000 "Flash Red" in Reebok, and for the autumn and winter this year ushered in the "Black Winter" series. Which is still in the design of the Reebok for including GL 6000 and Reebok Workout, echoing the black winter theme design, adding 3M reflective material for shoes and fashion added a bit of mystery. The series will be held in October 17th in the British retailer Size? Exclusive sale.
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