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& Nbsp; & nbsp; & nbsp; & nbsp; China's sports industry is like a basketball, leather is very good, but there is not enough gas, the low level of take ground can bounce. Li Ning said: & nbsp;
"Although Nike did in the world, but we do not need to develop according to its mode." & nbsp;
Internal Nike revealed that this year to adjust the policy of the Chinese market, the Chinese market from the first competitor to Adidas, Li Ning. & Nbsp;
Recently, after Nike in the domestic launch of 100 yuan, 400 yuan of low-cost marketing strategies frustrated died down; Adidas in Beijing, Shanghai and other cities to launch street basketball; Li Ning, the company claims as the French gymnastics team a foreign sports teams, historic clothing to wear Li Ning China went to the Olympics, which will compete all Chinese sporting goods market into an unprecedented climax stage. & Nbsp;
sporting goods industry knows that the success of any sports promotion has three impassable indicators: spokesperson, price, features segmentation. & Nbsp;
image Endorsement: Nike, Adidas mature, "Li Ning" Fashion & nbsp;
Last month, the central-level media research company in Beijing, Shanghai and Guangzhou to do about the sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results in the eyes of consumers is Adidas A mature male image, but the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. & Nbsp;
from several brand image promotion to compare, Nike more emphasis athlete, he adopted a strategy to promote the image
Cheap air jordan 12 ovo pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. & Nbsp;
Li Ning is quite influential international athlete image. So his high awareness, brand value considerably, so that makes it a good start. On the other hand, a single from the Li Ning brand literally, it is easy to make people think of gymnastics, you will think it is gymnastics supplies professional brand. This is Li Ning as their brand ambassador of incompleteness. Therefore, when Li Ning slogan launched many leisure products, proposed that "I exercise I exist," Qu Ying hired in 1999 as its spokesperson, trying to put it pulled away from the Li Ning brand personal image. From marketing and brand long-term survival, this is undoubtedly a wise move. & Nbsp;
Li Ning brand promotion strategy is "grass-roots program," which is, and Nike, Adidas "pyramid promotion strategy," the fundamental difference that the first root deeply rooted to the consumer ranks, absorb nutrients, and through their own efforts so that consumers scale, so that they have gained more room for development. & Nbsp;
With the retirement of Jordan, Nike's expansion stagnated. But in recent years, Adidas began to adjust strategies. It replaced the three trefoil symbol bars, even
Retro jordans for sale more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. & Nbsp;
with Nike, Adidas, which has a success story compared to international brands, Li Ning brand also is in the "my daughter grow into the early" stage. As can be seen, Li Ning brand spokesperson promotion is more vague, weak affinity public, unlike Nike, Adidas put its brand image gestures and details of life, family members as a means of plump their idol affinity. Stir through the media repeatedly, this is a common problem of domestic brand spokesperson. & Nbsp;
different marketing positioning temporarily complementary & nbsp;
In the country, from the first half of the market situation, Li Ning brand accounts for 50% of the sporting goods market share, accounting for about 30 percent of Nike, Adidas, accounting for about 10%, the other a twenty domestic and foreign brands contract accounted for about 10%. & Nbsp;
According to several domestic and international major sporting goods sales agents told reporters that last year, Nike's sales in China to about 300 million yuan, Adidas has billions of dollars, while Li Ning has reached 700 million yuan. Adidas marketing department, said Gu Yin, 1999 Adidas income in China is no longer a loss, reach fair preservation. However, according to Jiangsu and several provincial sporting goods sales agent computing, Nike and Adidas now because of the huge promotion and other costs, and may also belong to a loss of market foreshadowing stage. & Nbsp;
Nike and Adidas in the world have some different marketing strategi
cheap foamposites es, such as in China, Nike launched the "I have a dream" campaign, Adidas has also cities nationwide million people held for street basketball and performances, encourage young people to become more involved in sports activities, through sports activities closer to his dream of a star. This activity is a certain Chinese characteristics, and encourage Chinese youth more involved in, which is not used in many foreign countries. Li Ning also recently launched its own Olympic spokesperson - Chinese gymnastics team main players Li Xiaopeng, and Olympic star card launched in marketing activities, fully integrate their product discounts. & Nbsp;
Li Ning and Nike target consumers still have a certain distinction, Nike more pursuit of sports, some sports category, sports items appear, but Li Ning is more casual, in a public, to a Species sports image appears, not specifically for a particular sport does not coincide, so their market positioning, target consumer groups in the present situation is not strong competitive, there are complementary. But considering the strategic future battle is inevitable, a market leader will be only one. & Nbsp;
reached the Chinese market this month, American basketball sports brand Converse and Nike, Adidas different strategy, it has chosen domestic fashion spokesperson - Xu Jinglei, Alec. It is policy in many ways exactly the same down with Li Ning, Li Ning brand is expected to be the most direct competitor. & Nbsp;
specialization, localization will be the key to competitiveness & nbsp;
from the current market, in early 1999, Nike launched 100 yuan to 400 yuan low-priced sports clothing and shoes of various marketing strategies, it has di
Retro jordans for sale ed down. Nike did not expect this move to expand the target consumer group not only failed, but also the risk of losing the original high-level consumer groups, many vendors and fierce market feedback shows that Chinese people wear Nike is the pursuit of high-priced fashion, high to low price, Chinese consumers will think is their own brand of denial that failed marketing strategy. & Nbsp;
analysis of international brands in the domestic market promotion of frustrated phenomenon, Nike Chinese company had sports marketing director Xia Song believes that another reason is not able to meet domestic consumer spending and consumption habits. For example, many people in the dance aerobics Gymnastics does not wear clothing. & Nbsp;
In comparison, the current stage of Li Ning price is more suitable for Chinese consumer spending power. Li Ning is currently the most expensive shoes, but also more than 300 yuan, but the future is concerned, with the improvement of the sporting goods market matures and consumer spending power, the technological content of products, even though Li Ning sponsored product quality to achieve the French gymnastics team, which product price upside is limited, and Nike, Adidas is almost the same price competition, the market can accept, is still unknown, the product yield margin increased space will be suppressed. & Nbsp;
extremely delicate Chinese market & nbsp;
When According to Wang Bao Qiang Chinese Football Industry Development Corporation, Ford Marketing Manager motion analysis, international brands to enter China is not the 1980s because of its functional subdivision, professional and win the consumers, people like them, and Is the blind pu
rsuit of these brands, at that time a considerable number of domestic consumers only willing to wear only on special public. With the improvement of living standards of the time, the movement has become part of their life, consumers will begin to consider whether these international brands for their own movement and consumption levels, then rational choice. It is in a less mature market environment, Li Ning product positioning in the "sports fashion", in line with this stage of people's understanding of the sport. & Nbsp;
Li Ning brand products on the basis of the public based on the development of various sports specialty product development model is correct, but its function is to promote the segmentation of the market is not enough, with the fierce market competition, Li Ning Company the ability to grasp the process of market segmentation, the availability of more specialized follow international product and market positioning of follow-up, is the final and Nike, Adidas and other international brands, the key to the outcome of the competition. & Nbsp;
difficult to see, the French national gymnastics team at the same time, Li Ning and Adidas competition, the final choice, "Li Ning" for their Olympic sports sponsor, Li Ning is an important opportunity to the international development of the company. Li Ning Company internationalization process very challenging. Chen Yihong Li Ning, general manager of the company that the "internationalization" is a hard standard, not export some goods to open several stores in foreign countries so simple, but requires enterprises to reserve from an international team of other aspects. & Nbsp;
According to some domestic sales age
cheap jordans for sale nts reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, for strength less strong domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback style until his company designed to market adjustment process is too slow, but also obvious drawback of these international brands. & Nbsp;
future competition arduous & nbsp;
Li Ning Zhang said: "We want to wait until the Chinese market matures, we can mature and we clearly know that compared to Nike and Adidas these international top brands there is a huge gap, however, and back to back. Aishikesi other international second-tier brands or favorably compared to poor backward in the international brand image is not enough "& nbsp.;
Li Ning company would like to make international brands, its success in the country is only just beginning, and its sales revenue in 1999 and 700 million yuan in the same period, Nike global revenue $ 8.995 billion difference of about 100 times. From Nike and Adidas can better fathom the global market strategy two international giants of Wall Street and the analysis in the annual report of the German stock market. Nike in 1998 before the global sales revenue growth of about $ 400 million, until the Asian market to grow to $ 1.253 billion in 1998, but with Michael Jordan retired i
Cheap air jordans for sale n 1999 and intense competition, Nike global revenue fell compared with last year nearly $ 800 million. In the United States fell to $ 5.5 billion from about $ 5 billion. It fell to $ 1.2 billion from $ 890 million in Asia. Wall Street stock market performance year after year decline from 1999, the lowest closing price in 1997 was only half of the $ 48, has shrunk by 50%. Adidas in 1999 & nbsp;
years after adjusting market strategy, a substantial increase in global income, an increase of nearly 500 million marks more than 9.91 billion marks in 1998, even more amazing is that it achieved in the Asian region year 1999 sales revenue 12. 800 million marks, compared with 1997 increased by nearly 80%. This success before its 1997 merger of several of the world's top Europe Salomon sporting goods company, as a global giant fight market strategy are inextricably linked. & Nbsp;
China's sports industry is currently still in its infancy, but the foundation is relatively weak in the sports industry among the various components of the structure is not very reasonable, as well as constraints and management mechanism of some of the old model is not perfect, which makes now not exactly as a way to direct industrial operations. Now the structure of the entire sports system, it was impossible to use sport as a pure industry to operate, & nbsp;
including sporting goods, sporting events and other aspects of the matter, and there is a certain distance according to purely commercial operations. China's sports industry is like a basketball, leather is very good, but there is not enough gas, the low level of take ground can bounce. Now we should work together to make the cake bigger, th
cheap jordan shoes for men en points, so everyone will eat. Of which there are many government should do. as Nike's one of the biggest player, LeBron & middot; James have shoes nature is numerous, so many shoes the placement? Recently, sneakerhead for James to create exclusive lockers, presented in the shape of Nike Air Jordan classic shoebox, and real shoe box can be described as is almost no difference. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop!by NBA legend "a penny" Penny Hardaway Nike Air Foamposite One endorsement, with its futuristic design, make shoes from its inception in 1997, has been a high popularity, even get 20 years later, Nike Air Foamposite One appearance in the old eye. The
came to the Nike Air Foamposite One engraved "Eggplant" shoes with purple, black and transparent ice bottom, metallic shoe body unique purple highlights, the Phoenix Suns and the color color signs and Penny just stayed the same. In addition to "a penny" logo in the same configuration, the heel and tongue sole, the original will reproduce the classic. The news that Nike Air Foamposite
One "Eggplant" will debut in July of this year, this is since 2010, after a 7 year hiatus once again appeared in front, but with the release date has not yet been released, looking forward to more official news.
source: ARCH, SBDDid
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source: allaboutmykixadidas Crazylight Boost launched in September 8th 2016 new color shoes by James Harden alma mater Arizona State University traditional wine red color, reproduce the campus style; and this summer with Adidas Summer tour tour, designed for James Harden version of the red.
Crazylight Boost 2016 to the top technology of thousands of energy bag made of Boost material as cushioning midsole, effectively help every player in the energy storage and release started; the new "James Harden Summer Tour 'with red as upper color, collocation black trim, and in details with green lake. The three line heel striking Collocation Standard, even if the court cannot ignore the shuttle quickly, such as the James Harden always exceeding all expectations penetration so hard to resist his attack.
'Back to School' new color materials, Adidas James Harden (Arizona State) alma mater Arizona State University basketball team Sun Devil Jersey colors: red, yellow, white wine into the wine red with white trim, heel vamp, logo with bright surface design collocation eye-catching yellow tongue the "H13" mark, let a person identify James Harden distinctive personal imprint.
adidas Crazylight Boost 2016, "Back to school" and "James Harden Summer Tour" brand new line (9/8) today, from the designated store outlets sold. With the sale information please contact Adidas customer service hotline: (02) 2509-5900A
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source: NikeJordan Brand player the fans also more familiar with the Ray Allen is a senior player, he signed with brand time very early, therefore has very many players in the League version, but it seems to love other Air Jordan players, besides his memorable comparison of style and no special attachment, even recently with the fans to play hide and seek, in his Instagram launched the game, placed his own shoes at Cornell Dick state capital of Hart Buddha, and days of release clues on the Internet, if there is a prospecting shoe lived nearby may wish to join!
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this morning's NBA awards ceremony with Dasanyuan played a wonderful season, Russell Westbrook became Mr. MVP in a high voice, this is his occupation career for the first time won the award, announced the results after Jordan Brand Air Jordan XXXI immediately launched "RW" to commemorate this moment. This special edition
without warning on the feet should be integrated into the thunder team in addition to the relative blue and orange lines, like pattern printed with Russell Westbrook followed by more on both sides, and then turned to the inside as well as his motto "WHY NOT?", the color in the Nike SNKRS App released after it has finished and sold an empty shoes, priced at 185 yuan. But let's not be disappointed. There's also the "Why Not 0," T-Shirt sync on Jordan.com, priced at $35.
Jordan Brand also made a "Why Not 0?" animation film tribute to the Russell Westbrook, the movie has strongly emphasized one of the greatest season in league history, also reiterated Russell Westbrook most care of things: a team victory.
, "Why, not," and Russell Westbrook has faith in every game. From before the dance, to the key moment of the match to Russell Westbrook fearless confidence made the historical classics like season, to refresh the single season record most Dasanyuan climax, and a well deserved MVP trophy to make it a perfect ending.
in front of victory, Russell Westbrook want to create personal records this year is: 0
in the face of success, Russell Westbrook personal care award number is: 0
in the face of victory, Russell Westbrook will be absent for training next season: 0
Russell Westbrook became the first Jordan Brand athlete to be awarded the most valuable player after Michael Jordan lifted the MVP trophy in 1998.
source: Nike has introduced the New Balance 574 Sport finally sold plans to jointly open the way to the first wave of popularity, invited KITH to host Ronnie Fieg and Dover Street? Market to design, a total of three colors, each color represents the essence of their respective units, New Balance is iron gray; Ronnie Fieg is Dover Street Market blue dot is low-key black.
and N can replace opportunely into a shoe side font, can replace 28 kinds of effects, together with the N logo also have three shadow like? NB will join the white edge when it comes to increase the level and tone will associate it with pink RF, DSM is a simple preference for the use of color, like black is most often used in Wakubo Reia period, the insole has the brand Logo, footwear and friends limited version of the same configuration generally, only the tongue standard differ, as for the future whether there will be other color change, published for more work.
Ronnie Fieg x Dover Street Market x New Balance 574 Sport will be available in KITH and Dover Street Market's official website on July 7th, July 13th in the global Dover Street? Market shop shelves, pricing are all $180.
source: KITH Nike Flyknit Racer this year continued in the shoe added much published its fifth year new color to debut, the more the 'Goddess' in the name of the goddess from Nike to debut, salute brand name (in Greek mythology, the goddess of victory), and in March 8th the international women's Day (International Women' s Day) this special time of sale.
goddess "Goddess" version will use of the color white as snow in Flyknit knitting technology plus FLywire stable technology, integrity and stability of the mixed lightweight shoe body, equipped with Zoom Air followed by the white bottom black rubber outsole wear contrast, visual impact is more intense. Also the use of the color white sign gogo Swoosh Logo most important, completely invisible in the body of the shoe surface, and heel details such as reflective staircase, even at night in the city, also be able to walk in the night.
Nike Flyknit Racer "Goddess" the United States is expected in March 8th women's Day officially on sale, and pay tribute to commemorate the goddess of victory, also expressed the highest respect to female athletes, priced at $150.
source: Nike Jordan.html" target=" _blank" 〉 Jordan Brand has sponsored Cameron Anthony's alma mater, Oak Hill High School, recently for the nation's high school Invitational Oak Hill High School launched a dedicated Air Jordan 2011, the Air Jordan 2011 with a white leather uppers, red leather on the manual Patina with the Golden pattern. The left tongue printed on the Oak Hill mascot, right on the tongue ESPN national high school tournament Logo.
[page] #e# [page] #e# subtitle subtitle Jordan Fly Wade media conference, Wade appeared in Anthony's new boots Jordan Melo M8 suspected exposure
comments on A: Jordan Fly Wade Wade at the press conference next: Anthony's latest Jordan Melo M8 suspected exposure boots famous sports brand Adidas and Japan design master Yohji Yamamoto Neon cooperation to build Black Y-3 recently for its stylish and dynamic Qasa High shoes, released a brand new color / color. The shoes on the streamline contour, using chloroprene rubber, leather and EVA etc. the collection technology and quality material consisting of a shoe body, the main black ash into a fluorescent color dot skip is particularly eye-catching, and equipped with large white bottom light show. At present, the Y-3 Qasa High Black/Neon can be specified through the Kith store to buy, priced at $385. series
comments on last article: Jordan CP3.VI AE & Super.Fly 2 will push the next note new color: Mihara Yasuhiro x Puma MY-70 series release
