Kyiv, November 23. PR campaign to support the UNDP and Coca-Cola joint project “Every Drop Matters” has started. The first bill-boards with EDM posters appeared in the cities of Rivne and Novograd-Volynskyi. By 2011's close bill-boards will also appear in Dolyna, Tulchyn and Ivano-Frankisvk.
PR campaign and raising public awareness is a very important part of the EDM project, aiming at distinguishing problems of water recourses lack, unconscious use of water in everyday life.
Among other PR events, slated for 2011 – shooting video on rational attitude to water resources and spread of brochures.
Information:
In 2011 the UNDP together with the Coca-Cola under support of BonAqua implement the “Every Drop Matters” project. The project aims at:
- Rehabilitation and protection of natural water springs
- Encouragement of communities to get organised and solve problems together
- Raising understanding among young people on preservation of water resources and environment
Within the framework of the project as many as 6 springs in Rivne and Novograd-Volynskyi, Dolyna, Tulchyn and Ivano-Frankisvk are expected to be rehabilitated. The EDM project also includes a component on teaching pupils and teachers rational attitude to water on the basis of the course "Lessons for Sustainable Development", developed by the NGO “Teachers for democracy and partnership”.
