“Every Drop Matters” – is a joint UNDP and Coca-Cola company project. Its aim is to raise awareness of the fact that water resources of the planet are limited, to encourage people to use water rationally and to engage bodies of local self-governance/city councils and community based organizations to solve water related problems in their communities.

The EDM project was initiated as a regional partnership initiative in the countries of Europe and CIS. Its aims mainly to develop responsible attitude to water resources, promote the usage of harmless for environment industrial technologies and support rational management of water resources. Today the EDM project has gained the status of global initiative and is operational in almost 20 countries all around the world (North and Central Asia, Central and Eastern Europe, countries of Black Sea Basin).